Sika Experience enables students and young professionals to immerse into the heart of Sika by offering internships and other valuable opportunities More
¡Hola sika-compañeros! Six months have passed and I’m learning and having great experiences, helping and supporting the company. Marketing´s Department (where I´m doing my internship) has been working a lot by these days, each area in the department implemented new ideas to continue catching the attention of our customers and potential customers.
CRM innovated in the website with the new “Sika Academy”and “The Smartphone App”. Sika Academy is for capacitating our customers on the products which they could use. The smartphone app helps you to be more in contact and close with Sika´s products, promotions, doubts, etc. Also they´re continue improving others applications on Sika´s website like “The Specification Guide”and “Sika´s eHouse”.
Sales Promotion Area is in charge of all the events related to Industry and Construction in Mexico. This month they have been traveling and participating in 14 events, most of them local. Also they released a new promotion for summer rains.
Advertising made a new campaign based on comics with Sikaman and their enemie, the campaign captured the attention of many people. Also in the same area, the community manager had an increase on “Sika fans”. The customers are more interested in participating on Sika´s facebook, having technical support, solving puzzles, uploading their photos using Sika´s products and of course the winners receive a gift for their participation. These gifts and creative ideas help us to be more in contact with the customers.
And finally Business Intelligence & Pricing, we have been checking the changes on Global economy to analyze how it can affect company´s performance and pur products.
These are all news about Sika Mexicana, hope to write soon and give more details about our hard performance (which is increasing). Cheers!!! ¡Saludos a todos!
2 Comments
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Hi Monserrat
It is very interesting to hear what you are doing. I am currently working in an internship in marketing as well, at Sika’s headquarters in Switzerland. However, we do the marketing for Sika as a global company. Therefore we do not make trade fairs or product marketing. In my internship I work on the website, sponsoring activities, social media channels, general brochures, newsletters etc.
It’s fascinating how different our work is although we work in the same field in the same company:-)
I hope you are having a great time just as me.
Muchos saludos de Suiza
Melina -
Hola Melina!!!! thanks so much for your wishes. Of course I wish the same for you doing your internship in Sika Switzerland!!! How is life there? I had the opportunity before to travel to Europe but I couldn´t visit your country. About your internship you are doing the same as a friend who is also doing her internship here :) in my case Im in Business Intelligence & Pricing checking global prices and competitor prices. Well hope to know more about you! keep in contact sika´s friend! ¡Saludos!
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About the author
- Name
- Montserrat
- Country
- México
- University/Company
- Universidad Contemporánea
- Degree/Position
- Marketing
- Info
- My name is Montserrat Mosqueda and I have a marketing´s degree. In Sika I am Promotion area´s assistant. Also I had the opportunity to study in London "English business". Now I´m studying Korean and Japanese languages. I´m sociable person and I really want to meet and know more about all people that write in this blog!!!!! cheers!!!
