A large part of my marketing internship here at Sika in Switzerland is managing the Social Media channels in which Sika is present, such as Sika Facebook, Sika Experience Facebook, Twitter, LinkedIn or Google+. I check what is going on in these channels, for example if someone has any questions or requests. If this is the case, I redirect them to someone in the local Sika company from the country the person comes from. Since Sika is present worldwide with a huge variety of products and applications tailored to the requirements and conditions of specific countries, we cannot give global recommendations on products or how to apply them. The local Sika subsidiaries and their employees have the know-how of the local market and help out our customers with the available products and how to apply them to achieve the best success in this specific environment and climate.
Since we cannot give any global information about our products, the content on social media about Sika Corporate is also more general and global. It is challenging to find content that is about Sika as a global company and to find information that is interesting for our fans. A little help here are analytical tools that tell you, how many people saw your post and you can compare the success of different topics you have posted:
The blue line indicates the number of people who have been reached with your posts. The purple dots are the different posts which were posted on the Facebook wall. For instance, the recent post about Sika’s E-House was quite a success. It is a nice application by the way, which helps you to find out in an interactive way where Sika products can be used around your home.
What I really like about working in these many social media channels is that I am in contact with people who use our products and who are interested in our activities. Also it gives the opportunity to learn about a lot of fascinating projects and activities Sika takes part in. Since our social media channels are directed to a global network of fans I get in touch with people from different cultures and in various languages such as English, Spanish, Arabic, Vietnamese, Indonesian,… This is very interesting but can sometimes be challenging and reflects the focus of Sika as an international player with local focus.